The seismic scale for snacks
Chips, rated
by magnitude.
The Chipter Scale runs 1.0 to 10.0. Almost nothing reaches the top.
Specimen of record
Highest standing magnitude
No. CH-26-6697 · Filed FEB 26
Cheetos
Cheetos Crunchy Flamin' Hot Dill Pickle
magnitude
7.2/10
New this week
The latest.
No.FiledSpecimenFlavorVerdictMag.
001AUG 22Cheetos · Cheetos International Chinese SteakChinese Steak"The steak’s theoretical. What it leaves behind isn’t."7.1002JUN 07Cheetos · Cheetos Minis Flamin' Hot Cheese FlavoredFlamin' Hot Cheese"The heat is real. The can is full. No complaints."8.4003MAY 12Uncle Ray's · Uncle Ray's HotHot"The heat arrives. The chip does not survive the journey."5.0004MAY 03Doritos · Doritos Ruffles Cheddar & Sour CreamCheddar & Sour Cream"Cheddar and sour cream poured onto the wrong chip. The corn won."4.8005MAY 02Cheetos · Cheetos Flavor Swap Sweet Southern Heat BarbecueSouthern Heat Barbecue"Sweet smoke, seismic heat. Aftertaste earns its keep."8.2Doc 03 — Manifesto
No sponsorsWhat we stand for.
Seventy-five seconds. The whole position, no footnotes.
- 01No chip is too small to judge.
- 02The Scale goes to 10.0. Almost nothing does.
- 03We buy our own bags.
- 04Crunch is measured, not felt.
The chip has a history.
File: 1853–2024Sixty seconds, narrated.
Watch the film →Words, not scores
Field notes.
Regional Chips That Never Left: A Tour of the Chips America ForgotJUN 28If Nicolas Cage Was a Potato Chip: An Exhaustive AnalysisIndustry Insights · JUN 16The Bag-to-Wage RatioIndustry Insights · JUN 08The Favorite Chips of Dodge Ram Owners: A Field StudyIndustry Insights · MAY 07Dessert Chips: An Audit of the Aisle's Most Confused CategoryAlternative Chips · MAY 05
Pending review